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My Work

Hello.

I'm Rui, a UX Designer

Focus on B2B SaaS products with 7 years of experience driving end-to-end design.

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Amobee card.png

Amobee

Audience Builder

Optimized the audience builder tool for defining target audiences of ads, improving work efficiency and decreasing completion time by 26%

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Amazon

Experiment Decision Reporting

Created a reporting tool to help teams turn experiment data into clear, decision-ready insights.

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Palo Alto Networks

Integration Experience

Redesigned the 3rd party integration experience to efficiently search, set up and manage integrations.

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