Optimized the audience builder tool for defining target audiences of ads, improving work efficiency and decreasing completion time by 26%
Redesigned the “Buy Again” experience, improving information hierarchy to enhance clarity and discoverability.
Reimagines the entire review experience, making it easier for shoppers to discover helpful insights while guiding contributors to create more meaningful content.
Refresh the UI and streamlining alert management workflows based on real user behavior and feedback.
